How do you present a compelling business case to the bank? Which are the main aspects you need to consider and how do you prepare for a meeting?

This module contains:

• A video on how to develop a business case (scroll down to view)

Video

In the below video, Neil Wilson from SAB Advisory, uses the CAMPARI Model to demonstrate the different factors that banks use to assess applications for funding:

Character

• Understanding the owners and managers of the business.
• How you operate your business and why.
• Reputation, track record and goals.

Ability

• Skills and experience.
• Financial and technical ability.

Means

• Up to date balance sheet and valuations (helps the bank consider risks as well as your stake in the business).

Purpose

• What the money is for and how it will be invested.
• What results it will yield.

Amount

• Asking for too much/little.
• All aspects of your requirement must be considered before asking the bank for support.

Repayment

• How the borrowing will be serviced and repaid.
• Comparison of past record and projections.

Insurance

• Security for any borrowing requests.

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